01 — Diagnose

Closes the Readiness Gap

Before a deck exists, we establish whether the business is fundable today, at what valuation logic, and against which instrument. Most raises fail here and only find out three months later.

Without this stage

A founder enters the market with a story the numbers cannot carry. Investors do not say no — they go quiet, and the relationship is spent.

Stage complete when

  • A written readiness verdict with the specific gaps ranked
  • A defensible valuation range and the assumptions behind it
  • A chosen instrument, and the reason it beats the alternatives
  • A raise plan with amount, use of funds and milestone the round buys
01.01

Investor Readiness Assessment

A structured audit of the business against what diligence will actually test.

Investor questions are predictable in category even when unpredictable in wording: how the money is made, why it compounds, what breaks it, and who else can do it. We run the business through those categories and record where an honest answer does not yet exist.

What you keep

  • Readiness scorecard across traction, economics, governance and narrative
  • Ranked gap register with owner and sequence
  • Go / fix-first recommendation with a time estimate

You need this when

You are being told to “start conversations and see what happens.”

01.02

Fundraising Strategy

How much, from whom, on what timeline, and what the round must prove.

A round is a milestone purchase, not a cash top-up. We size the raise against the next defensible inflection point, so the amount, dilution and runway argue for each other instead of being negotiated separately under pressure.

What you keep

  • Raise size, runway and use-of-funds model
  • Round structure and target dilution band
  • Sequenced outreach calendar with decision gates

You need this when

The number you are raising came from a peer's headline, not your plan.

01.03

Startup Valuation & Funding Strategy

A valuation you can defend line by line, and the funding path around it.

Valuation is not a claim, it is an argument built from comparable transactions, forward economics and the risk still unpriced in the business. We build the argument in the open so you can hold the number in the room without improvising.

What you keep

  • Valuation range with method, comparables and sensitivities
  • Cap table scenarios across the next two rounds
  • Dilution and ESOP impact walk-through

You need this when

You cannot yet explain, in two minutes, why your number is that number.

01.04

Business Plan & Go-to-Market Strategy

The operating plan the capital is being raised to execute.

Capital funds a plan, not an idea. We convert the strategy into channel-level acquisition logic, cost structure and hiring sequence, so that every rupee in the ask maps to an action and every action maps to a measurable outcome.

What you keep

  • Written business plan with market, model and moat
  • Channel-level GTM plan with CAC assumptions
  • 12–24 month execution roadmap tied to the raise

You need this when

Your plan explains what you will build but not how it will be bought.

Start with the diagnosis

Ninety seconds now is cheaper than a quarter spent pitching a business that wasn’t ready.