The Method
15 deliverables, four sequential stages
Not a service menu. An ordered process, built so the three places raises fail are closed before they cost you a relationship.
Diagnose
Closes the Readiness Gap
Before a deck exists, we establish whether the business is fundable today, at what valuation logic, and against which instrument. Most raises fail here and only find out three months later.
Open diagnose- 01.01Investor Readiness AssessmentA structured audit of the business against what diligence will actually test.
- 01.02Fundraising StrategyHow much, from whom, on what timeline, and what the round must prove.
- 01.03Startup Valuation & Funding StrategyA valuation you can defend line by line, and the funding path around it.
- 01.04Business Plan & Go-to-Market StrategyThe operating plan the capital is being raised to execute.
Build
Materials that survive scrutiny
Every artefact is built to be read twice: once in a ten-minute skim, and again by an analyst who is trying to break it. Both readings must lead to the same conclusion.
Open build- 02.01Pitch Deck DevelopmentThe core narrative deck, argued rather than decorated.
- 02.02Investor / Elevator DecksShort-form versions for cold intros, forwards and first screens.
- 02.03Investor Presentation DesignTypographic and data-visual craft applied to the finished argument.
- 02.04Investment Teaser / One-Pager CreationA single page that survives being forwarded without context.
- 02.05Financial Model & Projection DevelopmentA driver-based model an analyst can open, trace and stress.
- 02.06Investor Data Room PreparationDiligence documents indexed before diligence begins.
- 02.07Fundraising Materials & DocumentationThe supporting set around the deck and model.
Match
Closes the Fit Gap
A curated, reasoned target list beats a large one. Every name carries a stated reason for fit — stage, sector, cheque size, portfolio logic — or it does not go on the list.
Open matchClose
Closes the Follow-Through Gap
Interest is not capital. This stage exists because most advisory relationships end exactly where the hardest work begins — between a good meeting and money in the account.
Open closeStart with the diagnosis
Ninety seconds now is cheaper than a quarter spent pitching a business that wasn’t ready.